BEIJING, China — Apple’s relationship with fashion has grown from a casual flirtation to a full-blown love affair. BoF can reveal that the Apple Watch is set to make its editorial debut on the cover of Vogue China’s November issue, out this Monday, featuring Liu Wen. It’s the latest in a series of activities that puts fashion at the focus of Apple’s communication strategy. On September 9th, in the middle of New York Fashion Week, the Silicon Valley-based company invited a cadre of fashion editors and bloggers to the unveiling of the Apple Watch, held at its the headquarters in Cupertino, … More
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